Recognise AI voice and video deepfake scams
Scammers can now clone a voice or face from a few seconds of audio or video. A familiar voice is no longer proof.
- Treat any urgent request for money or secrecy as suspect, even if the voice or face seems genuine.
- Be aware a short clip from social media is enough to clone a voice convincingly.
- Verify through a second channel — hang up and call the person back on their known number.
- Agree a private code word with family and key staff for emergencies, so impostors can’t fake it.
- Watch video calls for odd lip-sync, stiff blinking or lighting that doesn’t quite match.
- Slow the conversation down — pressure to act instantly is the scammer’s main tool.
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